Four or Six?

When I was a young copywriter we had a Head Of Copy at the agency.

It was not a job I aspired to as I was more interested in ideas than wordplay.

Suffice to say no Head Of Copy looked at this ad.

In fact I'm wondering if a copywriter actually wrote it.

Why?

Oh come on!

Everyone (including my mum) knows that if you hit the ball over the boundary in cricket you score six runs.

Which of course you couldn't do if there were no boundaries in cricket.