Fake news advertising

With most 'established' brands flocking to digital advertising, it's great to see the big tech brands recognising the value of old fashioned media like print and outdoor.

Apple is big on TV and outdoor. Google too.

And now Facebook have joined them.

Their reasons for advertising are very very different though.

Facebook isn't looking to sell. Far from it.

It's not looking to apologise either.

So why is it advertising?

Because it did the one thing 'established' brands are often accused of.

Sitting back and focusing on the money rolling in.

No matter where it comes from.