Ugly Beauty

These retro travel postcards are beautiful. Aren't they?

At least until you look a little closer.

They're by socially conscious Barcelona drinks company Ocean-52.

The campaign was created by Brooklyn agency Conquistadors.

As about their motivation for the work, creative director Mauricio Alarcon said, “Humans instinctively close their eyes to what’s not beautiful. That’s why we wanted to show the ugliest face of ocean pollution hypnotically.”

Which is exactly what these postcards do.