Friday, 29 June 2018
Thursday, 28 June 2018
Jay Z & the Grand Prix
Very little Cannes coverage here at BrandDNA because if truth be told I'm well and truly over the whole global awards thing. Gimme a proper local ad club awards any day.
Anyway one big winner to emerge in the south of France last week was Jay Z of all people. He picked up the Entertainment Grand Prix for this wonderful little film / music video about his mother and her struggles to hide her lesbianism.
Not what I'd expect to see at Cannes. And definitely not what I'd expect to see picking up a Grand Prix. But a fine little film about a much less enlightened yet funkier time.
Wednesday, 27 June 2018
Intrepid People
Intrepid Travel ran the classified ad above 30 years ago. It was their very first ad.
Now they've created a new ad, inspired by their first, in classified section of key Australian newspapers.
I doubt very much that the demographic for Intrepid actually read newspapers. Let alone the classified section.
But as a PR piece for the travel brand this is a lovely idea.
Now they've created a new ad, inspired by their first, in classified section of key Australian newspapers.
I doubt very much that the demographic for Intrepid actually read newspapers. Let alone the classified section.
But as a PR piece for the travel brand this is a lovely idea.
Tuesday, 26 June 2018
Monday, 25 June 2018
Friday, 22 June 2018
Thursday, 21 June 2018
Creativity + Mac = Magic
The Apple Macintosh is the preferred computer of creative people everywhere. Always has been always will be.
Yes the Microsoft Surface might be great. And I know a lot of people who love Lenovo. But it's always been a Mac for me.
Wednesday, 20 June 2018
Ugly Beauty
These retro travel postcards are beautiful. Aren't they?
At least until you look a little closer.
They're by socially conscious Barcelona drinks company Ocean-52.
The campaign was created by Brooklyn agency Conquistadors.
As about their motivation for the work, creative director Mauricio Alarcon said, “Humans instinctively close their eyes to what’s not beautiful. That’s why we wanted to show the ugliest face of ocean pollution hypnotically.”
Which is exactly what these postcards do.
At least until you look a little closer.
They're by socially conscious Barcelona drinks company Ocean-52.
The campaign was created by Brooklyn agency Conquistadors.
As about their motivation for the work, creative director Mauricio Alarcon said, “Humans instinctively close their eyes to what’s not beautiful. That’s why we wanted to show the ugliest face of ocean pollution hypnotically.”
Which is exactly what these postcards do.
Tuesday, 19 June 2018
Monday, 18 June 2018
Planet Beer
This poster turned up in my Linkedin feed the other day. Really made me smile.
So I decided to do some digging and see if I could find out which beer brand it was for.
Unfortunately all a Google search revealed was that that headline was more of a meme than an ad. As there were literally dozens of t-shirts, caps, posters etc bearing the 'Save the earth' line.
Oh well. Still a lovely idea.
I just wonder how long it'll take before a socially conscious beer brand capitalises on it.
So I decided to do some digging and see if I could find out which beer brand it was for.
Unfortunately all a Google search revealed was that that headline was more of a meme than an ad. As there were literally dozens of t-shirts, caps, posters etc bearing the 'Save the earth' line.
Oh well. Still a lovely idea.
I just wonder how long it'll take before a socially conscious beer brand capitalises on it.
Friday, 15 June 2018
Thursday, 14 June 2018
Defiant Mixtape
The Defiant Mixtape is a Guy Ritchie directed film for Beats headphones for the World Cup and I have to say I like it. I mean seriously what's not to love!?
Wednesday, 13 June 2018
Tuesday, 12 June 2018
The Drone Age
Remember how they did the Winter Olympics logo with the drones? Well now Time magazine have used the same technique to create their latest cover. This video takes you behind the scenes of its creation.
Monday, 11 June 2018
Happy birthday Liz
I honestly have no idea why we have a holiday for the Queen's birthday in Australia.
Especially when it's not even on the day of her birthday.
Anyway. I'm not complaining.
After much searching I managed to find an ad featuring Liz (or at least a look alike).
It's for Dutch newspaper Metro by Amsterdam agency Animal Farm.
Especially when it's not even on the day of her birthday.
Anyway. I'm not complaining.
After much searching I managed to find an ad featuring Liz (or at least a look alike).
It's for Dutch newspaper Metro by Amsterdam agency Animal Farm.
Friday, 8 June 2018
Thursday, 7 June 2018
Happiness is Kikkoman
Short 'n sweet look at the iconic Kikkoman soy sauce bottle which was designed by a former Buddhist monk to bring happiness.
Wednesday, 6 June 2018
Tuesday, 5 June 2018
Take an airport break
Very clever idea from JWT Brazil. Wish we had these machines in Australia as I don't think I've ever taken a flight that took off on time.