The first cat meme

This old ad landed in my inbox the other day. It was apparently the first ad created by DDB way back when.

Which I guess makes it the first cat meme. At least in my eyes!

The story goes that Mr Ohrbach was a client of Grey who wasn't happy with Grey.

So he told a very young Bill Bernbach that he would back him in starting his own agency by giving him the Orbach's account.

And the rest as they say is history. Cat meme history.