Unlearn Speciesism

I've seen a few posters around of late for Be Fair Be Vegan.

They always catch the eye as they are very well art directed.

On the weekend I read that the activist organisation had had a public transport campaign banned at the last minute.

I'm not surprised to be honest as the ads are very in your face.

Not because they feature controversial imagery. Because they are visually striking.

What I don't like though is the campaign is built on the concept of Unlearn Speciesism.

Which is surely the most un-advertising advertising line I've ever seen. Ever.