A twist at every turn?

This new tourism spot landed in my inbox late last week. I was keen to check it out as Melbourne (and the state of Victoria) has done some terrific advertising over the years.

This spot left me totally befuddled. So the next morning I shared it with the young creatives in my team. They loved it. And I do mean loved it.

Am I getting old?

Am I out of touch?

Who knows. But what I do know is this spot makes me wanna move to Sydney. And that's something I'd never do!