No more black spots

Now this is clever. Possibly annoying. But definitely very clever.

To promote the clean up of black spots from their coverage Irish telco EIR changed every (and I do mean every) black spot or dot across an entire issue of Daily Mail Magazine.

The agency behind this insane idea was Rothco. Kudos to them and (of course) the poor typesetters who had to comb through an entire magazine looking for spots 'n dots.