Thursday, September 14, 2017

Missed opportunity

As a teen I always coveted a Lonsdale sweatshirt.

Why?

Because Muhammad Ali and Paul Weller from The Jam were regularly photographed wearing them.

The Lonsdale logo was very distinctive.

The US boxing brand Everlast has a logo so similar in design to Lonsdale it's hard to know who influenced who.

But what I do know is neither of those great brands came up with this laundry bag.

Which is most definitely a missed opportunity.