Missed opportunity
As a teen I always coveted a Lonsdale sweatshirt.
Why?
Because Muhammad Ali and Paul Weller from The Jam were regularly photographed wearing them.
The Lonsdale logo was very distinctive.
The US boxing brand Everlast has a logo so similar in design to Lonsdale it's hard to know who influenced who.
But what I do know is neither of those great brands came up with this laundry bag.
Which is most definitely a missed opportunity.
Why?
Because Muhammad Ali and Paul Weller from The Jam were regularly photographed wearing them.
The Lonsdale logo was very distinctive.
The US boxing brand Everlast has a logo so similar in design to Lonsdale it's hard to know who influenced who.
But what I do know is neither of those great brands came up with this laundry bag.
Which is most definitely a missed opportunity.
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