Apple Cookies

Stories are emerging from Apple HQ that the new version of the popular Safari browser will have some sort of Cookie blocker built in.

Now i don't know about you but I love the sound of this. It's the next step up from ad blocking.

Yes I know i work in advertising. But retargeting and tracking has gotten out of hand in my opinion.

Suffice to say the big advertisers are up in arms. As you would expect.

But as I said a couple of years ago in a piece on Linkedin - Advertising has reneged on its handshake deal to engage and entertain consumers.

You can read that piece here.