Wednesday, June 28, 2017

Classic Economist

I was in a brand tone-of-voice workshop the other day and as is often the case one of the examples of clear tone-of-voice was The Economist.

Call me a fanboy if you wish but I can reel off literally dozens of Economist headlines off the top of my head.

But this t-shirt created by Ogilvy Singapore is one that has passed me by.

It's from a few years back but still a classic.

In fact I wonder where I can get one from?