Thursday, June 29, 2017

Big thinking

Since they first hit the market close to 20 years ago the Smart Car has been advertised in hundreds of different ways.

But every ad says pretty much the same thing - This is a small car that is able to squeeze into the tiniest of parking spots.

They never advertise speed. Or mileage. Or even safety.

So good to see a single minded brand stay on message for so long.