Thursday, May 25, 2017

Day that Shazam forgot



The cynic in me wants to say that this case study appearing during 'awards season' makes me wonder whether it may or may not have a scent of 'made for awards' about it.

But given my mother-inlaw has been developing Alzheimer’s in recent times it really hit home.

So thumbs up for a very clever idea from Innocean. And fingers crossed it helps make a difference.