Monday, May 15, 2017

Age is just a number

Let's face facts. Advertising is a young person's game.

To be still gainfully employed in an agency once you pass 45 you generally need to be in senior management.

And I've seen far too many friends and colleagues 'pensioned off' even though they are still at the top of their game.

Yet, as this clever campaign by Mark Moll shows, many people don't truly hit their straps until they reach the age that agencies consider to be over the hill.

I very much doubt this campaign will solve the adland ageism problem. But it sure as hell provides some compelling food for thought.