Wednesday, March 01, 2017

An idea that sticks

This is one of my all time favourite posters.

It's featured in several advertising books.

Yet this is the first time I've seen it photographed in-situ like this.

I'd hazard a guess, based on the Ford Cortina, that it date from late 70s to early 80s.

Which make it 35 to 40 years old.

If this poster appeared today I guarantee people would be taking photos and sharing it on social media.

Because it is in my mind the greatest product demonstration ad ever made.