Monday, February 13, 2017

Turning heads

Been so such in the trade press of late about dodgy numbers in online advertising.

Well here's some digital advertising whose numbers you can trust.

Why?

Because they're actually displayed on the billboard.

Using facial recognition technology each time a person looks at the Mazda it adds another number to the 'heads turned so far' headline.

Showing not only how eye catching the car is. But also how many people actually took a moment to view the ad.