Wednesday, February 08, 2017

Apple goes surreal



The campaign for iPod is one of my favourite campaigns of the 21st century.

The ingenious use of white against black on vivid colour made the iPod the must have device at the time.

Now those clever folks at TBWA has given the campaign a twist for the new AirPods.

The white stands out clearly in the black & white film. And the surreal dance action gives it a touch of the unexpected.

Obviously not a patch on the iPod work but lovely none the less.