Monday, October 10, 2016

Where will you holiday in?

Nice but hardly groundbreaking campaign by JWT London.

In the age of Expedia, Booking.Com and AirBnB I can't help wondering if ads like this are really enough to truly give a hotel chain a point of difference.

I also suspect TripAdvisor ratings play a far bigger role in choosing where to stay than an ad campaign.

Still quite nice work though..