Vale the weiner man

In the pantheon of advertising there is a special place for the likes of Bernbach, Ogilvy and Rubicam.

Yet the name Richard D Trentlage goes unheralded.

For those who don't know he's the man who wrote the legendary Oscar Meyer Weiner jingle.

That jingle interrupted TV shows in America for five decades.

And now, like his jingle, Trentlage is no more.

He passed away last week. I do hope they played his jingle at the funeral.