Like my addiction
Instagram is littered with pics of people enjoying food and/or drinks.
So why not use it as a way to highlight how it is easy to go from having drinks with friends to having a drink and a drink and another.
It's a campaign by French agency BETC for called Like My Addiction.
And like it people did.
Followers of the heroine of campaign rocketed as did her Insta likes.
The moral of the story?
Are you liking a young girl out enjoying herself or a young women struggling with life and using alcohol to drown her sorrow.
If you'd like to know more here's a link to a video of the campaign case study.