Wednesday, September 14, 2016

What a turkey

Recently bourbon brand Wild Turkey announced that they had appointed Matthew McConaughey as their creative director.

When the story broke I thought it was incorrectly reported.

Brand ambassador perhaps. But sure not creative director.

It seems I was wrong.

And so what did this great actor but unproven creative director choose to do for his first campaign for the brand?

Star in it. Of course.