Motorola takes on Apple
That was over 20 years ago.
Their popularity was eventually usurped by Ericsson then a few years later by Nokia.
Eventually they reclaimed the popularity crown with the clam shelled Razr.
And then along came the iPhone...
This is a very brave ad from Motorola. It ran full page in the New York Times.
Will it bring people back to their brand?
I doubt it.
But good on them for being cheeky enough to diss Apple and try.
*Click pic for easier to read ad copy.