Tuesday, August 30, 2016

Very fruity chewing gum

Seen at actual size these ads are truly striking.

A very simple and clever idea to dramatise that fruity Viva Gum contains real fruit.

They're by Chinese agency Goodstein.

Given the campaign is for a Chinese gum I'd question whether or not the gum really does contain fruit.

But what the hell. It's some top notch print work.