Monday, August 01, 2016

Camera adds 10 pounds

I'm currently overseeing a huge brand photography project.

Many people (especially clientside) can't understand why photography is so important.

And so expensive.

Of course anyone can take a great photo.

You don't need technical knowledge to capture an image.

But to take a consistently good photo time after time requires great skill. And knowledge.

This clever little GIF shows why.