Bad briefs are your problem too

Complaining about the quality of briefs is part 'n parcel of life as a creative.

And for very good reason.

A good brief is a springboard to a great idea.

A shit brief just leaves you floundering.

And floundering.

The pic above is from a recent talk by Faris Yakob.

It really struck a chord with me.

Yes it's easy to complain about the quality of briefs.

But wouldn't it be better if we worked together to make them better?