Tuesday, August 16, 2016

A hard earned thirst

It doesn't get any more quintessentially Australian than an ice cold Victoria Bitter.

And it doesn't get any more un-Australian than firing workers then offering them the chance to apply for the job for a lot less money.

So kudos to whoever put these VB posters together.

Because they tap into what the brand experience is about. Or should be about. But isn't anymore.