Monday, June 13, 2016

Weighty ideas

I remember when I was a young fella hawking my folio around, being told that anyone could come up with a great idea, but that what creative directors were really interested in were campaignable ideas.

This Weight Watchers ad I saw on an ad blog made me laugh. A lot.

But let's be honest it is pretty much a one-off idea rather than a campaignable thought. Still fun though!