Wednesday, June 08, 2016

Baileys soap opera

Baileys the well known 'Irish Creme' is about to create an unlikely cocktail.

One part soap opera. And one part social media.

Yes you guessed right. Baileys is launching a social media soap opera.

On Instagram no less.

It's ideas like this that make me long for the days when a campaign was nothing more than print, poster and television.

Apparently Mother London are behind it. So it should turn out ok.

But seriously. An Instagram soap opera?