Monday, April 04, 2016

Romanian advertising adds up

Kids in Romania are crazy about football.

But not so keen on maths.

So someone had the crazy idea of promoting maths via the Romanian team jerseys.

Pretty clever huh?

I'm not convinced it's going to help reduce the number of kids struggling with maths at school.

But it sure is a good way to generate publicity around the UNESCO figure of one in four kids being unable to solve relatively basic maths problems.