Brainstorm of brain fade?

 If there's one thing in agency life I've never been a fan of it's brainstorming.

They always sound like a good idea. But sooner or later I find myself sitting with a group of people in a room wondering what on earth I'm doing there.

Knocking ideas around with a collaborator or colleague always helps make ideas happen.

But brainstorms?

Not in my experience.

Sure they produce ideas. But better than I could come up with at the pub with an art director?

I think not.