Tuesday, March 29, 2016

Snapchat outdoors?

These unbranded posters have been popping up in a number of cities and districts in the US.

As you can see they carry no logo.

Now I love a no logo ad as much as the next guy but these posters baffle me.

They're for Snapchat and the stylised city headlines are Snapchat geo-filters unique to the particular area.

So far so good. But seriously what is the point?

Or maybe there isn't a point.