Babies rule

My kids are pretty much grown up now but the memories of broken sleep in the early days of a new baby never fade.

One thing I'll always remember is my wife and I wanted to used cloth nappies when our daughter was born.

We soon realised that every time she urinated her wet nappy would wake her up.

So we switched to disposables and life got a lot better.

I suspect the team behind this campaign had a brief that contained information like this.