Tribute to Lemmy

When I first heard about this Lemmy ad I thought it was a 'too soon' cash in.

Turns out it's a charming tribute to a true original courtesy of Valio milk and Hassan & Partners.

Here's the story behind it:

"This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself. 

We were first shooting a remake of an iconic Finnish milk ad. The tone of this ad that was shot a month ago was changed to make it a heartfelt tribute, however modest. 

A take that came late in the shoot was selected – one of Lemmy’s brilliant improv moments that was never in the script. 

This was our magical encounter with a great man – and we’re honoured to share it with the world. 

Thank you Lemmy."