Life's a shindig apparently

Earlier this year my local Coles supermarket started stocking Tyrrell's crisps (or chips as they're known in Aus).

I'm a big fan of their olde Englishness. Which is on full show in their first ever outdoor campaign by the ever reliable W+K London.

For all you trivia fans reading this the creative team search through 360 packets of crisps to find the most photogenic ones for the shoot.