Mobile ads eat data
They're now making their way onto our phones.
Of course what many people forget is it's not the ads we hate. It's the bad, annoying and intrusive ads.
Make 'em good and we're happy to look at them.
Anyway it turns out that on a mobile phone ads can chew up a large part of your data allowance.
Now that's really annoying.
For more on this take a look at this New York Times article.