Controversial but lazy
I suspect anyone who took issue with the recent 'Beach Ready' campaign would not be offended.
And why would anyone really?
Periods are a real life problem for every woman. So why oh why do we skirt around the issue in advertising?
What I do have a problem with though is the copywriting.
Seriously. Those headlines are lazy. And un-inspired.
It's only the used of the word 'period' that grabs attention.