Friday, October 23, 2015

BMW + La Scala

This visually striking campaign to promote the BMW sponsorship of the La Scala Opera House is by Havas Milano.

To be honest I don't think seeing the ads at this size really does them justice. But I bet they look stunning up large in Milanese Metro stations.

The tagline's a bit on the punny side if truth be told. Could be lazy copywriting or it could be that it suffers in the translation from Italian to English.

Still beautiful looking posters though!