Wednesday, September 02, 2015

Our past was once the future

What with the flares, big hair and seriously cool design, the 1970s appeared at the time like what the future would look like.

I think that's why so much stuff from that once derided decade now looks and feels so cool.

They designed for the future. But sadly that future never eventuated.

Technologically it has.

But culturally this decade is far less culturally rich than I felt as a child of the 70s.

A great example of how forward looking those times were is the NASA logo from 1974 by Danne & Blackburn.

It fluidity. Its lack of cross lines in the A. It just looks and feels like the future.

Of course in 'the future' the current retro obsessed generation decided to revert to the old 'meatball' NASA logo.

Which pretty much sums up our times.

It's the future. But not as they promised it.