Wednesday, July 01, 2015

A word from The Guvnor

Dave Trott. The wise old man of what we fondly refer to as Adland. Here's what he has to say about Cannes:

"Ad festivals prevent creativity. 

You’re not doing advertising for six million people in the street anymore, but for ten people on the jury, and for a few clients. 

You win an award, because then Martin Sorrell will give you a raise, and Martin Sorrell can go and tell Unilever that he won an award, and Unilever will maybe give him another piece of digital business. 

How has that got anything to do with the job we’re supposed to be doing?"