Ogilvy + Kardashian

I lost interest in Cannes as an advertising festival about five years ago.

Not exactly sure why.

Probably a combination of ridiculously exorbitant entry fees and inane social media coverage during the event itself.

But it was when I saw Ogilvy tweeting Kim Kardashian quotes last week that I knew my love for Cannes was well and truly over.

Seriously. Kim Kardashian!?