Consuming media

Zenith Optimedia have just released their Media Consumption report.

According to the report the average person will spend 492 minutes a day consuming media.

That's in excess of eight hours!

A primary driver for this, obviously, is the increase in media consumed via the internet.

From 2010 to 1014 the amount of time spent on the internet practically doubled from just under and hour a day to almost 110 minutes a day.

What's most startling about these stats to me is that the amount of time spent consuming media is pretty similar to the amount of time in an average working day.

No wonder we're all so damn tired!