A QR code worth scanning

There's a lot of coverage these last few days on the story of the man in Germany who scanned the QR code on a bottle of Heinz ketchup that took him to a porn site rather than the promo site.

If you've heard about the story (and you probably have) you'll know that the domain for the Heinz promo had been allowed to expire and the porno site had taken it over.

What's fascinating me about this story isn't the link to the porn site. Or that Heinz let the url expire.

Nope. What's fascinating me is the fact that someone actually scanned a QR code.

And it was a worthwhile experience!