Velocita is lighter than air

Been a while since I showcased some work from one of my favourite agencies - Love from Manchester.

What you're looking at in the pic above is their box design for a new lightweight football boot. The Velocita.

It's apparently the lightest boot on the market. At least it is for this week anyway!

The box design is pure genius.

Clear plastic with the boot suspended from the lid of the box.

It quite literally looks like it's floating on air.

Best of all is when you lift the lid of the box and the shoes inadvertantly lift with it.

Magic. Don't you think?