Superbowl spending money

As the dust settles from this year's Superbowl I bet a lot of number crunchers are breathing down the necks of marketers who spent $4.5 million on a 30 second spot during the game.

That's media money by the way. You can probably factor in another million for production and agency fees.

So what else could a marketer have bought for $4.5 million? Quite a lot actually but here's just one thing:

3.5 billion display ads.

Now I'm not sure how long it would take for a brand to run 3.5 billion display ads but it sure as hell sounds like a lot of bang for your buck to me.