Superbowl spending money
That's media money by the way. You can probably factor in another million for production and agency fees.
So what else could a marketer have bought for $4.5 million? Quite a lot actually but here's just one thing:
3.5 billion display ads.
Now I'm not sure how long it would take for a brand to run 3.5 billion display ads but it sure as hell sounds like a lot of bang for your buck to me.