Fan engagement on Twitter
He spoke a lot about the huge followings of sports personalities and clubs on Twitter.
But he completely overlooked (in my eyes) the importance of fan interaction.
When I tok him to task over it tried to divert the question to one of the power of all those followers.
In other words he didn't answer my goddamn question.
This week Adidas sponsored footballer Karim Benzema from Real Madrid took part in a Group DM with fans.
And as you would expect it got fans excited, engaged and telling their friends on Twitter.
Seems I was right after all.