Tuesday, January 27, 2015

Starbucks does good ad shock!

It was Martin Luther King Day in the US last week. MLK Day as it's more popularly known.

As you can imagine a bunch of hopeless social media types pumped out a series of godawful MLK related brand tweets. The less said about them the better.

Meanwhile in the New York Times none other than Starbucks ran a seriously good MLK ad.

Obviously it's hard to reproduce a full page broadsheet ad in a blog. So try clicking the pic for a better look.

As you can probably see the 'visual' in the ad is the alphabet backwards.

And the headline?

Well that says - It's time to look at things differently. Again.

For me this ad speaks volumes about America today. A country with massive inequality between rich and poor. Where shootings and race are an ongoing problem.

So kudos to Starbucks for encouraging people to think differently.

Here's hoping they start doing so.