Tuesday, January 13, 2015

Lazy copywriting

I think this may be a spec ad. But I'm not sure.

It is however a lovely illustration.

Click on the pic for a better look.

What bugs me about this ad however is the headline,

It reads like a first thought that has not been run past a creative director.

For starters the 'Seaworld' part of the headline would've worked better as 'Infants are free at Seaworld.

It just reads more succinctly.

As for the 'our world' part, it's a very clumsy read.

I reckon fullstops at the end of both lines would've helped too.

Having written this I'm more convinced than ever that is ad (one of a series of three) is a spec ad.

There's no way a creative director would've let copywriting that lazy out of the agency.