Zumbo and the haters

Social media trolls. You hear a lot about them these days.

I often wonder how much better the likes of Twitter and Facebook would be if people didn't use them as a vehicle for whingeing and complaining.

Dealing with trolls and negative opinion is never easy. So I want to take my hat off to chef Adriano Zumbo.

Zumbo is opening a new store in Melbourne in a couple of weeks. The store is currently covered by hoarding as it is not yet finished.

And on that hoarding Zumbo has had printed some of the negative comments people have said about him and his brand online.

I'm sure you'd agree this is a bloody ballsy thing to do.