Google this press ad

I spotted this Google ad above the masthead of The Age newspaper the other day.

My first thought was what a cheeky idea. An ad in a space that has never carried them.

But then I started flicking through the paper over brekky and spotted an article on Google.

Turns out what I thought was a clever ad placement was nothing more than a promo piece for content in the paper.

Still clever. Just not as clever as I'd first thought.