#onlyintheapp

Fast food chain Taco Bell have put their faith in appvertising by suspending all their social feeds and replacing them with a single app.

Visitors to their Twitter or Facebook are given the hashtag #onlyintheapp and a link to download the app.

Obviously apps make it easy for brands to communicate with fans and advocates.

But I can't see them replacing the real time interactivity of things like Twitter.

Only time will tell I guess.